It’s recent corporate-speak jargon for “marketing,” because that word is apparently too simple and straightforward.
I think its original meaning was specifically around developing a marketing plan for a brand new product, but that meaning has been lost and I’ve now worked for several companies whose entire marketing teams are now called the “GTM team.”
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could someone explain like i’m 5 what gtm means?
It’s recent corporate-speak jargon for “marketing,” because that word is apparently too simple and straightforward.
I think its original meaning was specifically around developing a marketing plan for a brand new product, but that meaning has been lost and I’ve now worked for several companies whose entire marketing teams are now called the “GTM team.”
https://en.m.wikipedia.org/wiki/Go-to-market_strategy
GTM is just sales + marketing