It's a healthy dash of guilt by association; these iSuppli reports unfortunately lend themselves to sloppy reporting. This article is a typically wonderful specimen, which crosses lines freely with nonsense sentences like these:
"On the high-end Wi-Fi model, which offers you 64GB of space for $699, Apple’s non-manufacturing profit margin shoots up to 48 percent."
As though you get to handwave away non-manufacturing costs and then call it a "non-manufacturing profit margin."
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It's a healthy dash of guilt by association; these iSuppli reports unfortunately lend themselves to sloppy reporting. This article is a typically wonderful specimen, which crosses lines freely with nonsense sentences like these:
"On the high-end Wi-Fi model, which offers you 64GB of space for $699, Apple’s non-manufacturing profit margin shoots up to 48 percent."
As though you get to handwave away non-manufacturing costs and then call it a "non-manufacturing profit margin."
Certainly, but that's not iSuppli's fault.
Fair enough; I suppose it is the tech press who are dropping the ball here.