So because of that your takeaway is that the breakdowns are useless?
Take that data for what it is and don't expect from it what it isn't.
And they do estimate manufacturing costs BTW, plus boxing costs - basically all the costs of making the widget. They don't claim to, and don't, estimate other costs, that's just not what they do.
It's a healthy dash of guilt by association; these iSuppli reports unfortunately lend themselves to sloppy reporting. This article is a typically wonderful specimen, which crosses lines freely with nonsense sentences like these:
"On the high-end Wi-Fi model, which offers you 64GB of space for $699, Apple’s non-manufacturing profit margin shoots up to 48 percent."
As though you get to handwave away non-manufacturing costs and then call it a "non-manufacturing profit margin."
Comments
So because of that your takeaway is that the breakdowns are useless?
Take that data for what it is and don't expect from it what it isn't.
And they do estimate manufacturing costs BTW, plus boxing costs - basically all the costs of making the widget. They don't claim to, and don't, estimate other costs, that's just not what they do.
It's a healthy dash of guilt by association; these iSuppli reports unfortunately lend themselves to sloppy reporting. This article is a typically wonderful specimen, which crosses lines freely with nonsense sentences like these:
"On the high-end Wi-Fi model, which offers you 64GB of space for $699, Apple’s non-manufacturing profit margin shoots up to 48 percent."
As though you get to handwave away non-manufacturing costs and then call it a "non-manufacturing profit margin."
Certainly, but that's not iSuppli's fault.
Fair enough; I suppose it is the tech press who are dropping the ball here.