1) There is certainly value, but I would consider this a vitamin, not a painkiller. 2) Options if they were to pick something off the shelf would be $500/mo minimum. Quality is slightly less than what they're getting with us. 3) Annual contract, we would provide updates at a tbd interval. 4) We definitely have an opportunity to price in additional support. Whether they choose to use it or not, it would make the license price seem more reasonable.