Well, they subsidize hardware, so they sell their hardware, as far as I can tell from widely published reports, at a loss, and so the fee needs to cover that
An ACH billing service.... That is built on top a game platform. 12% doesn't seem bad, compared to Roblox. Pretty sure last I saw, developers were only getting 30% of the sales from Roblox add-ons.
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That seems totally reasonable to me.
Epic doesn't build any hardware, and charges Devs 12% to build an add-on for Fortnite. [0]
Why 12% ? That's not cheap for what is essentially basic ACH billing service.
If I go to get a service like that, I have several vendors to choose from and only pay about 1/4 that price. [1]
Maybe someone should sue Epic for unreasonable pricing.
[0] - https://www.theverge.com/2023/3/9/23630864/epic-games-store-...
[1] - https://quickbooks.intuit.com/payments/payment-rates/
An ACH billing service.... That is built on top a game platform. 12% doesn't seem bad, compared to Roblox. Pretty sure last I saw, developers were only getting 30% of the sales from Roblox add-ons.