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Comment on Ask HN: Where have you found your early adopters

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I promoted Ambiphone [0] (white noise/ambient sounds/music) on HN [1], Twitter and Reddit.

The HN post made the front page and got me the most traffic and feedback I'd had so far (about 6k visitors). It also resulted in articles on BoingBoing and Metalfloss, among others, which also sent a decent number of users.

The 1440 newsletter [2] also picked it up - just a small one-liner in a list of interesting links - and sent about 8k visitors in one day.

On Twitter it got picked up, unexpectedly by quite a lot of DJs. Turns out that a lot of DJs get tinnitus and white noise can be really helpful to mask it. So I got much less traffic from that but some really nice feedback on how useful it is. That also led to The Economist's podcast team contacting me and I ended up featuring in a piece about ambient music and white noise apps.

I did try ProductHunt and it got nowhere. It probably didn't help that I didn't really promote the launch, but it also got buried under a lot of AI projects. Ho hum.

User numbers have stabilised now at about 600-800 a day. I'm not really sure where to turn next - I hate constantly banging on about it on my personal Twitter and reposts of things that have got traction are discouraged on HN and Reddit (rightly so). I'm happy that it's got a decent userbase though.

[0]: https://ambiph.one

[1]: https://news.ycombinator.com/item?id=38856999

[2]: https://join1440.com/newsletter/florida-drug-imports-starsky...

I'm glad you posted about it here! I've not come across it before and really enjoying it right now.

Thanks! It's one of the few side projects I've actually followed through on releasing. There are hundreds of similar products (Noisli, A Soft Murmur, myNoise, tons of apps) which is usually why I lose interest but I hubristically thought I could build something better, or at least different enough that people would be interested, or free enough that people would be able to overlook any missing features.

I guess lots of competition means there's definitely an audience for it at least.

But that's the thing: I wasn't looking for this, and even having found it, I won't bother looking at "the competition". In my mind I don't even see "missing features" because I have zero awareness of what features could be.

I'll be honest, would I pay for it? Probably not, because I already pay Spotify. But I did look you up on LinkedIn earlier today, so as a calling card it works.

And, judging by the parent comment, you clearly have a knack for marketing it, which tends to be the differentiating factor...

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