Yeah, I also work for the consulting company that developed this app and I couldn't agree more. I do feel compelled to say for our own sake that we do, in fact, advise our clients on things like App Store descriptions and app icons, but we don't always succeed. :-)
Hah, yes, I'm very familiar with that problem - my first ever commercial site got all its reasonably tight copy replaced by rambling lists of features and buzzwords from my boss's "marketing guy who really knows what he's doing"... :P
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Yeah, I also work for the consulting company that developed this app and I couldn't agree more. I do feel compelled to say for our own sake that we do, in fact, advise our clients on things like App Store descriptions and app icons, but we don't always succeed. :-)
Hah, yes, I'm very familiar with that problem - my first ever commercial site got all its reasonably tight copy replaced by rambling lists of features and buzzwords from my boss's "marketing guy who really knows what he's doing"... :P