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Comment on Throw Out Everything You Know About Adsparent

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Anytime someone emphasizes free, I instantly start to think where's the catch. Something like: "FREE TRIAL!!" - "wanna spam me with email?"

I do as well, but we're outliers. In an A/B test, the version which emphasizes free usually wins. I've even seen it beat an offer of getting paid to do something.

In what context? Because I definitely don't trust the internet to promise me money.

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