Comment on Throw Out Everything You Know About AdsparentComments−btilly14yYou forget to mention the prominent use of the word Free.People love that word.−nosse14yAnytime someone emphasizes free, I instantly start to think where's the catch. Something like: "FREE TRIAL!!" - "wanna spam me with email?"−btilly14yI do as well, but we're outliers. In an A/B test, the version which emphasizes free usually wins. I've even seen it beat an offer of getting paid to do something.−Dylan1680714yIn what context? Because I definitely don't trust the internet to promise me money.
Comments
You forget to mention the prominent use of the word Free.
People love that word.
Anytime someone emphasizes free, I instantly start to think where's the catch. Something like: "FREE TRIAL!!" - "wanna spam me with email?"
I do as well, but we're outliers. In an A/B test, the version which emphasizes free usually wins. I've even seen it beat an offer of getting paid to do something.
In what context? Because I definitely don't trust the internet to promise me money.