In case anybody else was wondering who the Big 3 are: the article talks about the Detroit 3, which are Ford, General Motors, and Stellantis (the merger of Fiat-Chrysler and Peugeot with Dutch headquarter).
Oh, I used to work in the automotive instry but somehow missed that Stellantis regrouping and rebranding. Hope they can find some synergies between Dodge and Citroen.
There has been no rebrand, Stellantis is just the group name for the former FCA and PSA groups. All previously existing brands will continue to exist as before, just now based on common platforms and targeting different markets, same as before, just on a bigger scale. E.g. PSA bought Opel from GM (and did a massive turnaround making it profitable in 2 years while it was loss making for decades before) to have a German brand known for quality to target markets where French brands were known as unreliable. An Alfa Romeo SUV, a Jeep SUV and a Peugeot SUV are targeting entirely different markets, even if the underlying vehicle is pretty much the same.
Hope they can find some synergies between Dodge and Citroen
They probably will, the CEO is very good, and as mentioned earlier, PSA (he was CEO there before FCA lost their own hero CEO and decided to merge with PSA) managed to turn around Opel quite quickly.
Comments
In case anybody else was wondering who the Big 3 are: the article talks about the Detroit 3, which are Ford, General Motors, and Stellantis (the merger of Fiat-Chrysler and Peugeot with Dutch headquarter).
Oh, I used to work in the automotive instry but somehow missed that Stellantis regrouping and rebranding. Hope they can find some synergies between Dodge and Citroen.
There has been no rebrand, Stellantis is just the group name for the former FCA and PSA groups. All previously existing brands will continue to exist as before, just now based on common platforms and targeting different markets, same as before, just on a bigger scale. E.g. PSA bought Opel from GM (and did a massive turnaround making it profitable in 2 years while it was loss making for decades before) to have a German brand known for quality to target markets where French brands were known as unreliable. An Alfa Romeo SUV, a Jeep SUV and a Peugeot SUV are targeting entirely different markets, even if the underlying vehicle is pretty much the same.
They probably will, the CEO is very good, and as mentioned earlier, PSA (he was CEO there before FCA lost their own hero CEO and decided to merge with PSA) managed to turn around Opel quite quickly.
That would be a hell of a Frankencar, though!
Boston 3?
Fixed, that's what I get for not drinking enough coffee
Tea Party Trifecta?