There has been no rebrand, Stellantis is just the group name for the former FCA and PSA groups. All previously existing brands will continue to exist as before, just now based on common platforms and targeting different markets, same as before, just on a bigger scale. E.g. PSA bought Opel from GM (and did a massive turnaround making it profitable in 2 years while it was loss making for decades before) to have a German brand known for quality to target markets where French brands were known as unreliable. An Alfa Romeo SUV, a Jeep SUV and a Peugeot SUV are targeting entirely different markets, even if the underlying vehicle is pretty much the same.
Hope they can find some synergies between Dodge and Citroen
They probably will, the CEO is very good, and as mentioned earlier, PSA (he was CEO there before FCA lost their own hero CEO and decided to merge with PSA) managed to turn around Opel quite quickly.
Comments
There has been no rebrand, Stellantis is just the group name for the former FCA and PSA groups. All previously existing brands will continue to exist as before, just now based on common platforms and targeting different markets, same as before, just on a bigger scale. E.g. PSA bought Opel from GM (and did a massive turnaround making it profitable in 2 years while it was loss making for decades before) to have a German brand known for quality to target markets where French brands were known as unreliable. An Alfa Romeo SUV, a Jeep SUV and a Peugeot SUV are targeting entirely different markets, even if the underlying vehicle is pretty much the same.
They probably will, the CEO is very good, and as mentioned earlier, PSA (he was CEO there before FCA lost their own hero CEO and decided to merge with PSA) managed to turn around Opel quite quickly.