Comment on Former Zynga Engineer doing AMA on redditparentComments−alagu14yData-driven: How many users are engaging with feature X, how much are they spending on item Y, how many users click button Z.Behavioural Targeting: User "A" loves lot of "Strawberry crops" let me show him more of that.−cbs14ySo the difference is making changes to optimize for a subset of users vs. optimizing for the aggregate?−alagu14yYes
Comments
Data-driven: How many users are engaging with feature X, how much are they spending on item Y, how many users click button Z.
Behavioural Targeting: User "A" loves lot of "Strawberry crops" let me show him more of that.
So the difference is making changes to optimize for a subset of users vs. optimizing for the aggregate?
Yes