This statement seems fundamentally at odds with the following. Could you explain further?
Data-driven - I see this as huge plus. Lot of companies are clueless because of not enough feedback-data. A/B testing, phased rollout, metrics are mandatory for any product/feature.
Zynga is 100% data driven. Zynga is not a tech-company, it is a product-manager-company. Product managers are more statisticians than PM. All decisions are from numbers.
Comments
Zynga doesn't do behavioral targeting at all.
This statement seems fundamentally at odds with the following. Could you explain further?
Data-driven - I see this as huge plus. Lot of companies are clueless because of not enough feedback-data. A/B testing, phased rollout, metrics are mandatory for any product/feature.
Zynga is 100% data driven. Zynga is not a tech-company, it is a product-manager-company. Product managers are more statisticians than PM. All decisions are from numbers.
Data-driven: How many users are engaging with feature X, how much are they spending on item Y, how many users click button Z.
Behavioural Targeting: User "A" loves lot of "Strawberry crops" let me show him more of that.
So the difference is making changes to optimize for a subset of users vs. optimizing for the aggregate?
Yes