Great idea on re-marketing, it is really cost effective - downright cheap to do. If you are not sure what is is - http://en.wikipedia.org/wiki/Behavioral_retargeting but basically a banner follows a user that has come to your site for 30/60/90 days and keeps your brand in their focus.
The only thing you need before you sign up is a banner, any banner - even if it gets rejected you can still have the tracking pixel on your site and then target your users.
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Great idea on re-marketing, it is really cost effective - downright cheap to do. If you are not sure what is is - http://en.wikipedia.org/wiki/Behavioral_retargeting but basically a banner follows a user that has come to your site for 30/60/90 days and keeps your brand in their focus.
A better (cheaper) solution is http://adroll.com, I use them for my corporate site at http://www.webheat.com and they are pretty cheap and easy to setup.
The only thing you need before you sign up is a banner, any banner - even if it gets rejected you can still have the tracking pixel on your site and then target your users.
Thanks! I'll try to figure out what this re-marketing thing is and check out the tools you've mentioned!