If I were Shutterstock, I'd turn this into a service to generate instant stock photography for any situation you can describe -- for a fee, of course.
Yes, "anybody" could just spin up a Stable Diffusion server and do the same, but plenty of companies would be perfectly happy to outsource this to Shutterstock and, quite importantly, also have them take all the heat for any legal complications behind reuse, copyright, etc etc.
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If I were Shutterstock, I'd turn this into a service to generate instant stock photography for any situation you can describe -- for a fee, of course.
Yes, "anybody" could just spin up a Stable Diffusion server and do the same, but plenty of companies would be perfectly happy to outsource this to Shutterstock and, quite importantly, also have them take all the heat for any legal complications behind reuse, copyright, etc etc.
The problem is that with the amount of prompt tweaking one needs to do, it doesn't scale
That may very well change in the next X years, but right now it doesn't really work as a business