The internet is only available in like 60% of the world
While this is true, people coming online are not targets for advertisers because they have a very low disposable income/wealth and for the same reason they would never be able to pay if social media transitioned towards that model.
The mental image is something like Facebook be hitting up the IMF to see when Nigerian incomes take off. That is the definition of saturation to me, it's not "web eats the world anymore", but "web paitiently waits his turn like every other industry"
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While this is true, people coming online are not targets for advertisers because they have a very low disposable income/wealth and for the same reason they would never be able to pay if social media transitioned towards that model.
The mental image is something like Facebook be hitting up the IMF to see when Nigerian incomes take off. That is the definition of saturation to me, it's not "web eats the world anymore", but "web paitiently waits his turn like every other industry"