Not even close. The internet is only available in like 60% of the world. While some platforms may now be saturated given their growth(TikTok, Instagram, etc), you will see new platforms that don't take off for a few years and will feel "fresh" because they aren't saturated quite yet.
The old guard of social media may have reached its saturation point, but there's still plenty of innovation to be had.
The internet is only available in like 60% of the world
While this is true, people coming online are not targets for advertisers because they have a very low disposable income/wealth and for the same reason they would never be able to pay if social media transitioned towards that model.
The mental image is something like Facebook be hitting up the IMF to see when Nigerian incomes take off. That is the definition of saturation to me, it's not "web eats the world anymore", but "web paitiently waits his turn like every other industry"
The remaining 40% of the world is impoverished, or elderly. They aren't going to pay for social media access and are nearly worthless to advertisers.
The total addressable market for social media will grow only slowly now. New platforms will contine to arise, but they will mostly succeed by taking market share from existing services rather than expanding the market.
Play to earn is a scam, similar to Ponzi schemes. It only appears to work as long as gullible suckers keep putting in money. A sucker is born every minute, but (morality aside) companies still can't build a sustainable business model out of scamming them. Eventually they either run out of money, or catch on to the scam. Governments in some countries will probably also ban or restrict such schemes, thus making it difficult for them to operate within the legitimate economy.
Sure the NFT idea might be, but play to earn has existed in many online worlds for decades. If someone can make a living inside a virtual world, they can survive. It’s only going to get more popularized given big tech is hardly regulated.
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Not even close. The internet is only available in like 60% of the world. While some platforms may now be saturated given their growth(TikTok, Instagram, etc), you will see new platforms that don't take off for a few years and will feel "fresh" because they aren't saturated quite yet.
The old guard of social media may have reached its saturation point, but there's still plenty of innovation to be had.
While this is true, people coming online are not targets for advertisers because they have a very low disposable income/wealth and for the same reason they would never be able to pay if social media transitioned towards that model.
The mental image is something like Facebook be hitting up the IMF to see when Nigerian incomes take off. That is the definition of saturation to me, it's not "web eats the world anymore", but "web paitiently waits his turn like every other industry"
The remaining 40% of the world is impoverished, or elderly. They aren't going to pay for social media access and are nearly worthless to advertisers.
The total addressable market for social media will grow only slowly now. New platforms will contine to arise, but they will mostly succeed by taking market share from existing services rather than expanding the market.
While ads may generate money today, the future looks a bit more bleak with “play to earn” concepts that these giants would still benefit from.
Play to earn is a scam, similar to Ponzi schemes. It only appears to work as long as gullible suckers keep putting in money. A sucker is born every minute, but (morality aside) companies still can't build a sustainable business model out of scamming them. Eventually they either run out of money, or catch on to the scam. Governments in some countries will probably also ban or restrict such schemes, thus making it difficult for them to operate within the legitimate economy.
Sure the NFT idea might be, but play to earn has existed in many online worlds for decades. If someone can make a living inside a virtual world, they can survive. It’s only going to get more popularized given big tech is hardly regulated.