The complaint is indeed about negligence, not malice.
Google puts some effort into making sure that (i) people aren't annoyed by ads directing them to content they didn't want, and (ii) the top ads are good quality and likely to have a good click-through rate. Ads that have a high quality score cost less to place for that reason, ads with a low quality score don't get placed, or get placed on the second page of ads.
Comments
The complaint is indeed about negligence, not malice.
Google puts some effort into making sure that (i) people aren't annoyed by ads directing them to content they didn't want, and (ii) the top ads are good quality and likely to have a good click-through rate. Ads that have a high quality score cost less to place for that reason, ads with a low quality score don't get placed, or get placed on the second page of ads.