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Comment on Google Launching Its Cloud Service Tomorrow, Without Big Music's Approval

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I patiently await the day when artists are able to cut better deals with AAPL, GOOG and AMZN to market and sell their content directly - probably at a 70/30 split like the apps and the books.

Magnatune isn't a big label, but it's DRM-free and splits 50/50 with the artists. It's also non-exclusive, so the artists can make deals with others as well, if they like. Their "end-user" license lets each subscriber give 3 friends a copy of the music.

I'm not familiar with the industry, but is 50/50 split considered good?

IIRC, the major label deal goes like this:

  * Major label gives artist a loan for $X to cover the costs of
    producing the album.
  * Artists earn back something like 12% on album sales (though I
    believe 12% is on the high end).
  * That 12% goes directly towards paying back the loan for the
    production of the album.
  * Artists don't retain the copyrights to their works (at least the
    recordings, they may retain copyright to the lyrics, depending on
    the contract/studio).
  * Artists don't give a cut of merchandise sales, or ticket sales for
    live shows.
  * Artists retain the copyrights to recordings of live performances,
    which is how bands like Grateful Dead or Dave Matthews can allow
    'bootleg' recordings of their live shows.
  * The studio retains rights to copyrights of live shows that are
    professionally recorded for the purposes of putting out a 'live'
    album though.
  * Most artists are never able to pay back the initial loan to create
    the album.

The other side:

* Major label advances an unknown artist a bunch of money.

* Album sells poorly.

* Artist never pays back advance.

* Major label would have been better not making the deal.

It already exists, and is called cdbaby.com

They will syndicate music to amazon and itunes, and they pass through 91% of their net revenue from Apple and Amazon.

The problem is most artists aren't happy with the amount of fame and sales their skills would deliver in a total meritocratic market. And so there's never a shortage of takers for the labels' Faustian bargian. Someone's got to handle the payola/promotion/production aspect and that stuff ain't free.

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