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Comment on Why picking a name for a startup does matter

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If you're going to change names I would go for one you won't have to spell out loud to every single person. It also feels awkward to say in English with the 'w' after the 'z'.

I'm afraid that's a tough one to solve too. We thought about it, asked a few native English speaking friends to take a look at it. We liked Zwapp very much because to us it associates with our idea that friends would like to swap apps. That name, and domain are obviously not available, so we ended up with Zwapp. We hope it will work out well, but it is a bit of a worry to us.

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