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Comment on On Infantilization in Digital Environments (2015)parent

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I think her main grievance is:

1) you are not a child

2) yet, you're suddenly start being addressed as a child

3) you get used to it (even if you protest at first; or maybe the silent majority doesn't mind?)

4) because of 2&3, with time, you became infantile (which, certainly, could be an exaggeration)

5) apparently, this technique works quite well for "customer retention"--you feel "safe", for everything that is presented to you is cosy, cartoonish, kid-oriented staff

apparently, this technique works quite well for "customer retention"--you feel "safe", for everything that is presented to you is cosy, cartoonish, kid-oriented staff

It has the opposite effect on me. I feel like I'm being patronised. Maybe it's generational (I'm old).

I think it's more a question of whether the "hooks" caught or not. Sometimes you're just different enough from target model that it backfires.

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