Yep people really pay $29-$69 for a 130 pages eBook!
I tested all the prices between $9-$99 and I found these three tiers approach to be the most effective.
To be honest, this was a very difficult subject for me, here was my thinking process:
- How much does a physical tech book costs --> I checked the best sellers on Amazon and saw $25-$35
- Since I was selling an eBook, I was thinking that I should AT LEAST divide this price by 2.
- Not only that, but I "only" had 3 years of experience, so I should again apply another discount.
So I launched at $9...!
Then I learned about pricing strategies, value-based pricing and all. I did some experiments, increasing the price every month, and I was completely shocked to see that the conversion rate was still the same.
Comments
Yep people really pay $29-$69 for a 130 pages eBook!
I tested all the prices between $9-$99 and I found these three tiers approach to be the most effective.
To be honest, this was a very difficult subject for me, here was my thinking process: - How much does a physical tech book costs --> I checked the best sellers on Amazon and saw $25-$35 - Since I was selling an eBook, I was thinking that I should AT LEAST divide this price by 2. - Not only that, but I "only" had 3 years of experience, so I should again apply another discount.
So I launched at $9...!
Then I learned about pricing strategies, value-based pricing and all. I did some experiments, increasing the price every month, and I was completely shocked to see that the conversion rate was still the same.
Hope it will help.