Yep people really pay $29-$69 for a 130 pages eBook!
I tested all the prices between $9-$99 and I found these three tiers approach to be the most effective.
To be honest, this was a very difficult subject for me, here was my thinking process:
- How much does a physical tech book costs --> I checked the best sellers on Amazon and saw $25-$35
- Since I was selling an eBook, I was thinking that I should AT LEAST divide this price by 2.
- Not only that, but I "only" had 3 years of experience, so I should again apply another discount.
So I launched at $9...!
Then I learned about pricing strategies, value-based pricing and all. I did some experiments, increasing the price every month, and I was completely shocked to see that the conversion rate was still the same.
I imagine the more niche the subject is the higher you can go. Also, I'd expect that whoever buys books about web scraping has a very specific goal in sight.
Comments
Always wondered about the pricing, I wrote an eBook as well (https://redux-book.com/)
But our pricing is WAY lower ($0-$16).
Do people really pay $29-$69 for an ebook? Wonder if author tried other pricing to see if it can increase sales.
Our biggest jump was once we moved to "pay as you like".
PS. Made ~$20K over 3 years. PSS. If anyone has any suggestions on how to promote eBooks, would love to know
Yep people really pay $29-$69 for a 130 pages eBook!
I tested all the prices between $9-$99 and I found these three tiers approach to be the most effective.
To be honest, this was a very difficult subject for me, here was my thinking process: - How much does a physical tech book costs --> I checked the best sellers on Amazon and saw $25-$35 - Since I was selling an eBook, I was thinking that I should AT LEAST divide this price by 2. - Not only that, but I "only" had 3 years of experience, so I should again apply another discount.
So I launched at $9...!
Then I learned about pricing strategies, value-based pricing and all. I did some experiments, increasing the price every month, and I was completely shocked to see that the conversion rate was still the same.
Hope it will help.
I imagine the more niche the subject is the higher you can go. Also, I'd expect that whoever buys books about web scraping has a very specific goal in sight.