The idea is easy to understand to anyone that knows that tinyurl is. Otherwise, they might be confused. I think a screenshot of the address bar showing a long url and your short "keyphrase" one would help explain your site to your users. I also don't particularly like the design (e.g. the font, black background, blue links...) I'd suggest a simple white page, something like the google homepage.
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The idea is easy to understand to anyone that knows that tinyurl is. Otherwise, they might be confused. I think a screenshot of the address bar showing a long url and your short "keyphrase" one would help explain your site to your users. I also don't particularly like the design (e.g. the font, black background, blue links...) I'd suggest a simple white page, something like the google homepage.
The screenshot idea is genius, I'm going to try that. Simple is good, I'll definitely take that into account.