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10, probably more like 15 years ago, someone told me "if the .com is available, get the .com - always the .com. If it isn't available, get a different .com"

That’s pretty much my policy. It baffles me that .io ever took off: 6x the cost, significantly reliable, and probably less trustworthy to the average user.

Cost and reliability notwithstanding, I don't think most businesses who own .io domain names are selling to the average customer.

In the scope of running most companies, it rounds the same as 6 times $0.

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