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The .io domain name is both expensive and somewhat unreliable. For example: https://news.ycombinator.com/item?id=15293578

We have used it for many years at https://clara.io, but we are moving away from it back to .com for all new services.

10, probably more like 15 years ago, someone told me "if the .com is available, get the .com - always the .com. If it isn't available, get a different .com"

That’s pretty much my policy. It baffles me that .io ever took off: 6x the cost, significantly reliable, and probably less trustworthy to the average user.

Cost and reliability notwithstanding, I don't think most businesses who own .io domain names are selling to the average customer.

In the scope of running most companies, it rounds the same as 6 times $0.

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