That's the biggest downside. Showing me ads for products that I have already made a decision about.
I don't fully understand why they continued after seeing clickthrough numbers go down across the board. I guess it's easier to sell the concept; only show this ad to people who have already seen this product but they are usually late with the message. If I'm looking at something today chances are by next week/month I have already decided to buy or move on. How many engagement rings can one buy?
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That's the biggest downside. Showing me ads for products that I have already made a decision about.
I don't fully understand why they continued after seeing clickthrough numbers go down across the board. I guess it's easier to sell the concept; only show this ad to people who have already seen this product but they are usually late with the message. If I'm looking at something today chances are by next week/month I have already decided to buy or move on. How many engagement rings can one buy?
Once I was researching the specs for an item I was selling on EBay.
An ad for it followed me for weeks.
I didn’t have one too few, I had one too many.
I was the worst possible customer for that ad.