That's the biggest downside. Showing me ads for products that I have already made a decision about.
I don't fully understand why they continued after seeing clickthrough numbers go down across the board. I guess it's easier to sell the concept; only show this ad to people who have already seen this product but they are usually late with the message. If I'm looking at something today chances are by next week/month I have already decided to buy or move on. How many engagement rings can one buy?
I agree. In fact, I would go one better: Give me a button to click when I am actually shopping and interested in ads. I mentioned this before and someone said that Google had a store, but apparently it's pretty risky to try to buy stuff there.
I also thought this is something Duck Duck Go could implement to distinguish itself. It will result in a better experience for advertisers as clicks would be pre-qualified. It's the counter-move to Google's "quality score" which, when you think about it (or actually do advertising), is anti-pre-qualification.
What I mean is this: If people are just looking for information (free) and not wanting to buy, then if I put something in my ad that discourages people from clicking (by putting in a price, for example), then I get less clicks-per-display and my quality score goes down. However, only displaying these ads to people who are looking to buy would negate that.
Comments
even for products you already decided you didn’t want
Or even more weird, for products you already bought and are unlikely to buy again.
That's the biggest downside. Showing me ads for products that I have already made a decision about.
I don't fully understand why they continued after seeing clickthrough numbers go down across the board. I guess it's easier to sell the concept; only show this ad to people who have already seen this product but they are usually late with the message. If I'm looking at something today chances are by next week/month I have already decided to buy or move on. How many engagement rings can one buy?
Once I was researching the specs for an item I was selling on EBay.
An ad for it followed me for weeks.
I didn’t have one too few, I had one too many.
I was the worst possible customer for that ad.
After buying a car I was getting actual mail ads to buy another car.
I wish there was a button on Google ads where I could just tell them, “Thanks - I already bought a car... no need to show me more car ads for a while”
I agree. In fact, I would go one better: Give me a button to click when I am actually shopping and interested in ads. I mentioned this before and someone said that Google had a store, but apparently it's pretty risky to try to buy stuff there.
I also thought this is something Duck Duck Go could implement to distinguish itself. It will result in a better experience for advertisers as clicks would be pre-qualified. It's the counter-move to Google's "quality score" which, when you think about it (or actually do advertising), is anti-pre-qualification.
What I mean is this: If people are just looking for information (free) and not wanting to buy, then if I put something in my ad that discourages people from clicking (by putting in a price, for example), then I get less clicks-per-display and my quality score goes down. However, only displaying these ads to people who are looking to buy would negate that.