Comment on Ask HN: Does anyone do SEO out there?parentComments−patio1115yYou can make 200k selling snake oil in many fields, including SEO. That doesn't imply SEO is hard. That said, SEO at strategic levels is nontrivial, like marketing, and is worth millions in direct sales to many firms.−davidw15ySEO seems to attract a lot of snake oil people though. Maybe the recipe "not hard" + "lots of money" attracts a lot of people hoping to cash in.I think at a minimum I'd only consider hiring someone with actual development skills.
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You can make 200k selling snake oil in many fields, including SEO. That doesn't imply SEO is hard. That said, SEO at strategic levels is nontrivial, like marketing, and is worth millions in direct sales to many firms.
SEO seems to attract a lot of snake oil people though. Maybe the recipe "not hard" + "lots of money" attracts a lot of people hoping to cash in.
I think at a minimum I'd only consider hiring someone with actual development skills.