They may be too busy focusing on other areas of business. If so, then definitely bring in someone else.
However, I'm curious about your "not rocket science" comment. I've always generally agreed with you, but I've been watching a lot of twist lately and Calacanis keeps saying stuff about SEO guys making crazy salaries ($100k - $200k/yr). If it's really that simple, how are some guys pulling that much $?
You can make 200k selling snake oil in many fields, including SEO. That doesn't imply SEO is hard. That said, SEO at strategic levels is nontrivial, like marketing, and is worth millions in direct sales to many firms.
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They may be too busy focusing on other areas of business. If so, then definitely bring in someone else.
However, I'm curious about your "not rocket science" comment. I've always generally agreed with you, but I've been watching a lot of twist lately and Calacanis keeps saying stuff about SEO guys making crazy salaries ($100k - $200k/yr). If it's really that simple, how are some guys pulling that much $?
You can make 200k selling snake oil in many fields, including SEO. That doesn't imply SEO is hard. That said, SEO at strategic levels is nontrivial, like marketing, and is worth millions in direct sales to many firms.
SEO seems to attract a lot of snake oil people though. Maybe the recipe "not hard" + "lots of money" attracts a lot of people hoping to cash in.
I think at a minimum I'd only consider hiring someone with actual development skills.