You need a differentiator. You've done a lot of work to get to this point, but why would somebody use this when they are used to going to Google News or TMZ or whatever? You have to create something that is extremely compelling in some dimension or another, otherwise it will be tough to rise above the noise. Best of luck.
Thanks, you're right that is the biggest problem we are currently facing. We seem to have good "retention" rate with our iphone apps (people who come back often to use the app), but our downloads are low. I must admit I'm not sure what we propose is compelling enough for people to change their news reading habits. Will people really come to us to consume news or will they simply google the people instead -- that we do not know yet.
I currently use the app to track my favorite hockey team and it works pretty well. I get all the signings / analysis / articles in almost real-time. I think it's definitely useful for sports -- but then again I could probably get such news through team-specific rss feeds.
Comments
You need a differentiator. You've done a lot of work to get to this point, but why would somebody use this when they are used to going to Google News or TMZ or whatever? You have to create something that is extremely compelling in some dimension or another, otherwise it will be tough to rise above the noise. Best of luck.
Thanks, you're right that is the biggest problem we are currently facing. We seem to have good "retention" rate with our iphone apps (people who come back often to use the app), but our downloads are low. I must admit I'm not sure what we propose is compelling enough for people to change their news reading habits. Will people really come to us to consume news or will they simply google the people instead -- that we do not know yet.
I currently use the app to track my favorite hockey team and it works pretty well. I get all the signings / analysis / articles in almost real-time. I think it's definitely useful for sports -- but then again I could probably get such news through team-specific rss feeds.