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Comment on Ex-Google News, Bing Engineers Set Out To Build ‘Newspaper Of The Future’

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Any ideas what they are doing in their source of their homepage with G-analytics JS written 4 times in a row? Then also it seems 2 more times at the bottom; Is that A/B testing or are they pumping numbers>? (and surely pumping numbers this way wouldnt work)

It's most likely a result of bad programming. My guess is that the page is made up of a bunch of components using templates.

Instead of including the GA-JS in one master template, it's probably being included in one of the templates that gets rendered multiple times.

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