Well, my product completely beats Google's tool (which has dozens of engineers working for years). While we are a very tiny startup. I think that makes up a pretty good story.
They are in the business of writing interesting stories. If you have an interesting story like "I totally kicked Googles ass in all benchmarks", they may write about you. Give people the interesting story that their viewers could like, and you may get covered.
Don't give them the facts and expect them to make an interesting story out of the facts, give them the interesting story straight up. People are lazy, nobody wants to convert a screencast into an interesting story.
Your tool 'beating' googles tool is mildly interesting, but it's still not very compelling. Your being a tiny startup is not too exciting either. Make your pitch with the benefit of the journalist in mind.
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Think of it this way: what do THEY gain by covering you? What's THEIR benefit? Inform them what they will gain.
Well, my product completely beats Google's tool (which has dozens of engineers working for years). While we are a very tiny startup. I think that makes up a pretty good story.
Well, with no offence to the mentioned startups, then what does TC gain from covering Sibblingz (http://techcrunch.com/2010/05/12/sibblingz-launches-multi-pl...) or QLess (http://techcrunch.com/2010/05/13/qless-saves-you-the-annoyan...). I mean, aren't they in the business of covering tech startups?
They are in the business of writing interesting stories. If you have an interesting story like "I totally kicked Googles ass in all benchmarks", they may write about you. Give people the interesting story that their viewers could like, and you may get covered.
Don't give them the facts and expect them to make an interesting story out of the facts, give them the interesting story straight up. People are lazy, nobody wants to convert a screencast into an interesting story.
Your tool 'beating' googles tool is mildly interesting, but it's still not very compelling. Your being a tiny startup is not too exciting either. Make your pitch with the benefit of the journalist in mind.