They've approached someone out of the blue, and offered no incentives or value over their competitor other than some arbitrary statements about how they 'just know' their service will be somehow better.
This avenue of "cold calling" is a bit new and interesting, but the way this webhost has done it just reeks of desperation. This isn't hustle, this is begging.
I would also be a little wary about it, but they're reaching out to a potential customer, with a targeted message at the exact moment they know the potential customer is frustrated with their current provider and possibly more open to change than normal.
That's awareness, hustle, and smart targeting in my opinion. Now, I'm not going to change hosting providers over a single outage, but the time to reach out is when I'm down...
Comments
They've approached someone out of the blue, and offered no incentives or value over their competitor other than some arbitrary statements about how they 'just know' their service will be somehow better.
This avenue of "cold calling" is a bit new and interesting, but the way this webhost has done it just reeks of desperation. This isn't hustle, this is begging.
I would also be a little wary about it, but they're reaching out to a potential customer, with a targeted message at the exact moment they know the potential customer is frustrated with their current provider and possibly more open to change than normal.
That's awareness, hustle, and smart targeting in my opinion. Now, I'm not going to change hosting providers over a single outage, but the time to reach out is when I'm down...
That's exactly my thinking. If I actually made money off my site or it was happening too often I would have been really ripe to poach.