Great point about, "full-service solutions provider."
It's the kind of language I'd try to avoid using, but the alternative is to use 100 words to say something like, "Our company can handle the entire process, from strategy and planning to the execution of the smallest detail, or we can take on only the pieces where our support is most needed."
Which is better, the simplicity of sounding like an average joe or the simplicity of using 4 words?
Again, just because that language is occasionally left awash in a sea of meaninglessness, doesn't mean it can't be useful and send meaningful information.
Comments
Great point about, "full-service solutions provider."
It's the kind of language I'd try to avoid using, but the alternative is to use 100 words to say something like, "Our company can handle the entire process, from strategy and planning to the execution of the smallest detail, or we can take on only the pieces where our support is most needed."
Which is better, the simplicity of sounding like an average joe or the simplicity of using 4 words?
Again, just because that language is occasionally left awash in a sea of meaninglessness, doesn't mean it can't be useful and send meaningful information.