Exactly, there are so many places where authentic or ironic speech isn't appropriate and wouldn't work. The phrase "Full service solutions provider" sends a lot of signals about being willing to deal with a low level of definition and a high level of bureaucracy on a project. A farmer whose first priority is "stimulating soil biota" sounds passionate but difficult to work with.
Great point about, "full-service solutions provider."
It's the kind of language I'd try to avoid using, but the alternative is to use 100 words to say something like, "Our company can handle the entire process, from strategy and planning to the execution of the smallest detail, or we can take on only the pieces where our support is most needed."
Which is better, the simplicity of sounding like an average joe or the simplicity of using 4 words?
Again, just because that language is occasionally left awash in a sea of meaninglessness, doesn't mean it can't be useful and send meaningful information.
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Exactly, there are so many places where authentic or ironic speech isn't appropriate and wouldn't work. The phrase "Full service solutions provider" sends a lot of signals about being willing to deal with a low level of definition and a high level of bureaucracy on a project. A farmer whose first priority is "stimulating soil biota" sounds passionate but difficult to work with.
Great point about, "full-service solutions provider."
It's the kind of language I'd try to avoid using, but the alternative is to use 100 words to say something like, "Our company can handle the entire process, from strategy and planning to the execution of the smallest detail, or we can take on only the pieces where our support is most needed."
Which is better, the simplicity of sounding like an average joe or the simplicity of using 4 words?
Again, just because that language is occasionally left awash in a sea of meaninglessness, doesn't mean it can't be useful and send meaningful information.