Great story. My favorite part is the contrast between Gates' and Jobs' negotiating styles. Gates: use your pride to set a lowball effort/value frame. Jobs: imply use of Apple proprietary information, leverage reputation of stubborness.
Hertzfeld's tactic is nice, too: request a royalty for the unbundled version that Apple "would never do" -- but did.
I like the note from Bill Gates as well. A gentle reminder that behind the caricatures we all create for celebrities there are real people with depth ... some of whom spend too much time playing maze games.
Comments
Great story. My favorite part is the contrast between Gates' and Jobs' negotiating styles. Gates: use your pride to set a lowball effort/value frame. Jobs: imply use of Apple proprietary information, leverage reputation of stubborness.
Hertzfeld's tactic is nice, too: request a royalty for the unbundled version that Apple "would never do" -- but did.
I like the note from Bill Gates as well. A gentle reminder that behind the caricatures we all create for celebrities there are real people with depth ... some of whom spend too much time playing maze games.
I hadn't zoomed the letter until your reply. Looks like the early Mac's Geneva font, printed on an ImageWriter. :)