Great story. My favorite part is the contrast between Gates' and Jobs' negotiating styles. Gates: use your pride to set a lowball effort/value frame. Jobs: imply use of Apple proprietary information, leverage reputation of stubborness.
Hertzfeld's tactic is nice, too: request a royalty for the unbundled version that Apple "would never do" -- but did.
I like the note from Bill Gates as well. A gentle reminder that behind the caricatures we all create for celebrities there are real people with depth ... some of whom spend too much time playing maze games.
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the switcher (http://www.folklore.org/StoryView.py?project=Macintosh&s...) story is also pretty interesting. i can't believe apple paid that much for what seems like a (relatively) small utility.
Great story. My favorite part is the contrast between Gates' and Jobs' negotiating styles. Gates: use your pride to set a lowball effort/value frame. Jobs: imply use of Apple proprietary information, leverage reputation of stubborness.
Hertzfeld's tactic is nice, too: request a royalty for the unbundled version that Apple "would never do" -- but did.
I like the note from Bill Gates as well. A gentle reminder that behind the caricatures we all create for celebrities there are real people with depth ... some of whom spend too much time playing maze games.
I hadn't zoomed the letter until your reply. Looks like the early Mac's Geneva font, printed on an ImageWriter. :)
"The program is only half finished, and if I don't think you're paying me fairly, I won't be motivated to finish it."
Wow, this guy made 150k while he was about to make 750k from the Thunderscan stuff? Incredible stories.