I dunno. With all the fake photos out there I feel like maybe Apple had to step up their slow-leak campaign to include actual hardware this time around. There's some pretty strong competition out and iPhone 3G owners on a 2 year contract are now looking at a small early termination fee if they wanted to jump ship. Now is a pretty good time to build hype post-iPad -- let consumers know Apple hasn't forgotten about the iPhone. Between this, the iPad launch, iPhone OS 4 and new MacBooks Apple has pretty much dominated the tech media for the last 4 weeks.
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This post says it better than I could:
http://www.reddit.com/r/reddit.com/comments/bt3cp/this_is_ap...
I dunno. With all the fake photos out there I feel like maybe Apple had to step up their slow-leak campaign to include actual hardware this time around. There's some pretty strong competition out and iPhone 3G owners on a 2 year contract are now looking at a small early termination fee if they wanted to jump ship. Now is a pretty good time to build hype post-iPad -- let consumers know Apple hasn't forgotten about the iPhone. Between this, the iPad launch, iPhone OS 4 and new MacBooks Apple has pretty much dominated the tech media for the last 4 weeks.