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Comment on How not to write an email opt-out page

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The worst are the ones that ask you to type in your email address. Most of the time they just give you an "Error: That email address is not in our database". Lovely, you just wasted my time twice.

My favorite are when it says that it "may take up to 2 weeks to process". Doesn't inspire much confidence in your development staff if a simple table update or delete takes 2 weeks to run.

I assume that usually means that they put your address in a removal queue, and then batch them out to the external firm (i.e. botfarm) that handles their actual mailing. They might even have to send the list by mail/fax, or read it over the phone to the third party; you never know how backwards some systems can work, especially when there's no conferred survival advantage in evolving that "organ" of them.

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