1. Do well on retention before doing well on virality and you build a long-standing business (facebook).
2. Focus first on retention, ignore virality, do poorly on both and never build something worthy of even being called a fad (many, many, many startups).
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That has two possible readings:
1. Do well on retention before doing well on virality and you build a long-standing business (facebook).
2. Focus first on retention, ignore virality, do poorly on both and never build something worthy of even being called a fad (many, many, many startups).