1. Do well on retention before doing well on virality and you build a long-standing business (facebook).
2. Focus first on retention, ignore virality, do poorly on both and never build something worthy of even being called a fad (many, many, many startups).
Comments
It's simple:
Nail retention before virality and you won't be a fad.
That has two possible readings:
1. Do well on retention before doing well on virality and you build a long-standing business (facebook).
2. Focus first on retention, ignore virality, do poorly on both and never build something worthy of even being called a fad (many, many, many startups).