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Only when you hit that 40% number(or something in that range)

93.5% of bloggers make up bullshit statistics. 84.8% of people use statistics to obfuscate and distract people from the fact that they don't know wtf they're talking about.

Read the Sean Ellis article.

Although he says it's a ballpark number, he based it on hard data from many companies(I believe ~150) that's he worked with.

Just curious, are you an actuary?

That's not correct. I have read that it's only about ~ 89% of bloggers who make them up.

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