I already use TurboTax, so it's not like Mint is really giving Intuit a whole lot more data than I'm already giving them. Aside from debt-consolidation loans and credit card offers, there's isn't really any advertising that I see there, and I'm less worried about them selling off information about my transactions the way Google probably would to targeted advertisers.
Really, I would think that this data would in some sense be the holy grail for targeted marketing, short of the databases that Amazon has on its customers.
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I already use TurboTax, so it's not like Mint is really giving Intuit a whole lot more data than I'm already giving them. Aside from debt-consolidation loans and credit card offers, there's isn't really any advertising that I see there, and I'm less worried about them selling off information about my transactions the way Google probably would to targeted advertisers.
Really, I would think that this data would in some sense be the holy grail for targeted marketing, short of the databases that Amazon has on its customers.