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Comment on Ask HN: How can I trust Google Analytics?

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Another caveat is that you have to wait 72 hours after the event before you can be reasonably sure the counts aren't going to change any more. Sure, you get some results immediately, but for some reason, some take a long time to settle. I'm guessing it is a massive eventually consistent distributed database, and that GA hits are going to nearest or least busy nodes and it just takes a while for them all to sync up.

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