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Hi! I'm the Director of Product Marketing at Stack Exchange. It might sound like more work for us to use Github and markdown, but I see it as a huge plus. For non technical employees, this is a great opportunity to learn a new skill and collaborate with the engineering organization. Jon trained a few of us already... so far, so good!

Thanks for writing this...too many of us engineers treat non-technical employees as morons/infants, as if you didn't spend 12+ years of your life learning math and English and aren't able to cope with new text/symbolic systems...Learning Markdown is as easy/difficult as learning a rich-text editor...why do people assume that pressing a button with a cute icon on it is inherently easier than a Markdown convention? At least by learning the few Markdown conventions there are, you get some hands on experience with understanding how literal computer languages have to be...rather than forever treating rich text editors as a magical machine.

God, the hours I've seen co-workers waste, trying to eliminate some errant space in a rich-text-editor-generated hyperlink, by pressing a random sequence of rich-text buttons. A lot of times, they just go straight to the raw HTML to fix things...and if you're already doing that, you're capable of learning Markdown (let's skip the discussion of why editing raw HTML can be even more disastrous).

Kudos to you for being eager to learn new skills...I'm an engineer and a self-taught web dev I wish someone had forced me to learn Markdown much earlier than I had.

Hi! While the change surely was not a huge investment I just do not believe that the benefits justify the costs. Since you wrote a blog post about it, I felt free to question your decisions.

Nevertheless, now that it is done, I hope the new system works well for you. Maybe your team gets used to git for version control in other areas of work, too, which would be a huge win and ultimately prove me wrong ;-)

I hope it works well too! Maybe I'll write a follow-up blog post in a few months and report back on our progress. In general, I think that marketers today should acquire some basic front-end knowledge and that knowing git and markdown is a good step towards getting there. Coding things like email templates and landing pages without the help of a designer or developer will be huge for us.

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