I read the whole page twice, but having trouble understanding exactly what "personalization" or "optimization" it does, beyond scraping the referrer for the search terms. I can imagine adding some "Hello [Country]" or "Get the most of our [browser]" style find-replace, but don't most people do that already?
Hi Billy - thanks for the question. We'll review your landing page and make sure it's personalized to get the most conversions. If someone is coming in from Google or another paid search campaign, we'll make sure your landing page specifically mentions their search keyword so that the visitor knows you can solve their problem. This is really important, and most landing pages are missing this. (This also helps you rank higher in Google.)
We can also personalize your page based on geolocation. For example, you can show different products or offers if a visitor is located in San Francisco vs Toronto.
Another example is if a user is visitor on a mobile device, you'll want to show a phone number at the top of the landing page so they can easily call you.
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I read the whole page twice, but having trouble understanding exactly what "personalization" or "optimization" it does, beyond scraping the referrer for the search terms. I can imagine adding some "Hello [Country]" or "Get the most of our [browser]" style find-replace, but don't most people do that already?
What, specifically, do you do?
Hi Billy - thanks for the question. We'll review your landing page and make sure it's personalized to get the most conversions. If someone is coming in from Google or another paid search campaign, we'll make sure your landing page specifically mentions their search keyword so that the visitor knows you can solve their problem. This is really important, and most landing pages are missing this. (This also helps you rank higher in Google.)
We can also personalize your page based on geolocation. For example, you can show different products or offers if a visitor is located in San Francisco vs Toronto.
Another example is if a user is visitor on a mobile device, you'll want to show a phone number at the top of the landing page so they can easily call you.
Hope that helps - thanks!