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I woke up one night with the idea that if WhatsApp allowed API integration, it would so awesome : you could message DHL or UPS with your waybill tracking number, and they could push updates to you.

More interestingly, the WhatsApp text box then effectively becomes a REPL shell to a remote API : you could ask for stopping updates, updates only once a day, etc; If the remote server implements a DSL, you could do a LOT.

The possibilities were endless and exciting.

But I have a feeling WhatsApp / their new owner are going to just let the opportunity pass by. If anyone at FB is reading this : guys, Business integration with WhatsApp is where the next $250 billion is. That's how FB will get a permanent, maybe even irreversible, grip on mobile. Imagine every service business providing updates via WhatsApp by integrating with their backend.

They did announce plans for B2C use cases earlier this year (and of course are already used for conducting business, but only for communicating with a human on the other end

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