While they are obviously biased, but they're also open about it:
So why not use it? Blocking ads on our site, for example, directly impacts the bottom line—and puts our site, our staff, and our future at risk. The same goes for thousands of sites, including big names like The New York Times and Fox News. These large outlets have a huge audience, yet still make a pittance online, so imagine the outcome for a bunch of smaller, online-only venues.
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Eventually the business model for content sites will evolve beyond advertising, either to be ecommerce or subscription-based. But it'll require some sort of unified payment system for microtransactions (BTC? Square?), which means it'll still take a few years.
Till then, thousands of ad-funded sites will likely go under. The situation will get worse before it gets better.
Till then, thousands of ad-funded sites will likely go under.
Sounds more like getting better before it gets worse to me. I'm sure they'll eventually figure out some other way to shove advertising down our throats but that was going to happen anyway.
Comments
While they are obviously biased, but they're also open about it:
So why not use it? Blocking ads on our site, for example, directly impacts the bottom line—and puts our site, our staff, and our future at risk. The same goes for thousands of sites, including big names like The New York Times and Fox News. These large outlets have a huge audience, yet still make a pittance online, so imagine the outcome for a bunch of smaller, online-only venues.
--
Eventually the business model for content sites will evolve beyond advertising, either to be ecommerce or subscription-based. But it'll require some sort of unified payment system for microtransactions (BTC? Square?), which means it'll still take a few years.
Till then, thousands of ad-funded sites will likely go under. The situation will get worse before it gets better.