I only recently (last month or so) started using an ad blocker. IMO, if the content is free, ads on a page are completely reasonable. I installed the ad blocker because some websites take it way to far. Don't show a modal box to get me to sign up for your notifications or newsletter - if i want to, i'll find the link. Don't be excessive - I counted 7 ads on Wired's homepage. Seriously? And at least, try to target ads. If i'm reading an article about Apple, I don't want to see an ad for bath tubs from Home Depot because your using tracking cookies and I'm remodeling my bathroom. Show me ads for Apple accessories or software related to Apple.
This is just a race between adTech companies and adBlockers, like the information security race - more attacks, more protection. Both tend to balance the other over time.
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I only recently (last month or so) started using an ad blocker. IMO, if the content is free, ads on a page are completely reasonable. I installed the ad blocker because some websites take it way to far. Don't show a modal box to get me to sign up for your notifications or newsletter - if i want to, i'll find the link. Don't be excessive - I counted 7 ads on Wired's homepage. Seriously? And at least, try to target ads. If i'm reading an article about Apple, I don't want to see an ad for bath tubs from Home Depot because your using tracking cookies and I'm remodeling my bathroom. Show me ads for Apple accessories or software related to Apple.
This is just a race between adTech companies and adBlockers, like the information security race - more attacks, more protection. Both tend to balance the other over time.